The Parent Coaching Academy serves as a brand ambassador and works with major brands helping them to create campaigns, communicate important messages and deliver them to specific target audiences.

Some featured work as Brand Ambassador:

Savlon logo

Skin is for Living In – National Media Campaign

Lorraine was asked as a child behaviour expert to contribute practical ideas to help parents nurture a strong sense of adventure in their children.

Media Coverage:

Why I love my kids being outdoor kids.” – The Oliver’s Madhouse

Ask the expert: How can I stop worrying so much when my children are outdoors?” – The Irish News

Ask an expert: How can I stop worrying so much when my children are outdoors?” – TalkTalk For Everyone


Disney Logo
Inside Out Logo

National Media Campaign

Lorraine was asked as a resilience and emotional wellbeing expert to contribute practical tips and tools for parents and children managing challenging emotions and boosting resilience.

Family Values – National Media Campaign

Lorraine was asked as a parenting expert to contribute tools on how to nurture strong family values, to support families and enable parents to be positive role models.

Children’s Goals in Life – National Media Campaign

Lorraine was asked as a parenting expert to provide practical advice to help families set goals and to provide practical actions to achieve them.


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How to Make Brush Time Fun – National Media Campaign

Lorraine was asked as a parenting expert to provide practical advice to help parents encourage their children to brush teeth properly.


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Legoland’s Stress-free Family Days Out – National Media Campaign

Lorraine was asked as a parenting expert to provide practical advice on how to enjoy stress-free time with your children on days out and holidays, creating memories that last forever.


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Value of Pets in the Family Home – National Media Campaign

Lorraine was asked as a parenting expert to give insights into the ways in which different family pets can help children’s confidence.


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Managing Infant Eczema – National Media Campaign

Lorraine was asked as a parenting and behaviour expert to provide top practical tips to help parents manage stress around their child’s eczema.


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Household Superheroes – National Media Campaign

Lorraine was asked as a parenting expert to provide ideas to help parents raise children’s level of responsibility around the home and create a ‘green’ family.


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The Journey of the Germ Around the Home – National Media Campaign

Lorraine was asked as a parenting and behaviour expert to provide practical ideas to ensure children stay fit and healthy.


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Managing Homework & Stress – National Media Campaign

Lorraine was asked as a parenting expert to give stress-busting tools and tips to help parents support their children with homework.


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Your family’s 5-a-day – National Media Campaign

Lorraine was asked as a parenting and behaviour expert to encourage parents to ensure the whole family gets a healthy diet, exercise, sleep, fun and love.

Media Coverage:

Something fishy about reading
New research from Equazen reveals that kids are missing out on the benefits of a bedtime story
” – Female First

Children’s Vitamins And Minerals: What You Need To Know – Mother & Baby

New survey reveals Brits are fish out of nutritional know-how” – Life and Fitness Magazine