The Parent Coaching Academy serves as a brand ambassador and works with major brands helping them to create campaigns, communicate important messages and deliver them to specific target audiences.
Some featured work as Brand Ambassador:
Skin is for Living In – National Media Campaign
Lorraine was asked as a child behaviour expert to contribute practical ideas to help parents nurture a strong sense of adventure in their children.
Media Coverage:
“Why I love my kids being outdoor kids.” – The Oliver’s Madhouse
“Ask the expert: How can I stop worrying so much when my children are outdoors?” – The Irish News
“Ask an expert: How can I stop worrying so much when my children are outdoors?” – TalkTalk For Everyone


National Media Campaign
Lorraine was asked as a resilience and emotional wellbeing expert to contribute practical tips and tools for parents and children managing challenging emotions and boosting resilience.
Family Values – National Media Campaign
Lorraine was asked as a parenting expert to contribute tools on how to nurture strong family values, to support families and enable parents to be positive role models.
Children’s Goals in Life – National Media Campaign
Lorraine was asked as a parenting expert to provide practical advice to help families set goals and to provide practical actions to achieve them.

How to Make Brush Time Fun – National Media Campaign
Lorraine was asked as a parenting expert to provide practical advice to help parents encourage their children to brush teeth properly.

Legoland’s Stress-free Family Days Out – National Media Campaign
Lorraine was asked as a parenting expert to provide practical advice on how to enjoy stress-free time with your children on days out and holidays, creating memories that last forever.

Value of Pets in the Family Home – National Media Campaign
Lorraine was asked as a parenting expert to give insights into the ways in which different family pets can help children’s confidence.

Managing Infant Eczema – National Media Campaign
Lorraine was asked as a parenting and behaviour expert to provide top practical tips to help parents manage stress around their child’s eczema.

Household Superheroes – National Media Campaign
Lorraine was asked as a parenting expert to provide ideas to help parents raise children’s level of responsibility around the home and create a ‘green’ family.

The Journey of the Germ Around the Home – National Media Campaign
Lorraine was asked as a parenting and behaviour expert to provide practical ideas to ensure children stay fit and healthy.

Managing Homework & Stress – National Media Campaign
Lorraine was asked as a parenting expert to give stress-busting tools and tips to help parents support their children with homework.

Your family’s 5-a-day – National Media Campaign
Lorraine was asked as a parenting and behaviour expert to encourage parents to ensure the whole family gets a healthy diet, exercise, sleep, fun and love.
Media Coverage:
“Something fishy about reading
New research from Equazen reveals that kids are missing out on the benefits of a bedtime story” – Female First
“Children’s Vitamins And Minerals: What You Need To Know“ – Mother & Baby
“New survey reveals Brits are fish out of nutritional know-how” – Life and Fitness Magazine